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Product Branding
 Websites presented in alphabetical order 100 Years of the Roundel 
 This presentation celebrates 100 years of the roundel logo, which "first appeared on [London] Underground station platforms in 1908. The bar and circle, as it became known, comprised a solid red enamel disc and horizontal blue bar." Features an illustrated history of the roundel logo, images from a roundel scavenger hunt, a roundel matching pairs games, and sections on roundels in architecture, badges, publicity, and signs. From the London Transport Museum. http://www.ltmcollection.org/roundel/index.html Topics: Advertising & Marketing, Transportation Last updated Nov 25, 2008 Brandcameo: Films
This site "tracks brand and product appearances in each week's number one film (as determined by US box office data)." It lists both brands and products that appear intentionally in the films (known as product placement) and "inadvertent brand and product appearances." Browsable by film and brand. Includes archives back to 2002. From the online branding exchange, Brandchannel. http://www.brandchannel.com/brandcameo_films.asp Topics: Advertising & Marketing, Business, Film, Movies, & Video, Media, Recreation Last updated Apr 27, 2005 Convergence: Cultural Jamming
Collection of four videos created when the California Museum of Photography asked community members to "transform and reinterpret" promotional material from its archives. The videos were created to mirror "Cultural Jamming," a term used to describe "the abundance of imagery, songs, posters, web sites, etc. that alter and manipulate well known consumer icons to give them new, additional and often political meaning." From the California Museum of Photography, University of California, Riverside. http://www.cmp.ucr.edu/exhibitions/convergence/ Topics: Advertising & Marketing, Media Last updated Aug 23, 2006 Product Placement
List of suggested teaching materials on product placement in movies and television shows. Includes film and TV titles with product placement, and articles and Web resources on product placement and marketing. From the American Marketing Association, a professional organization for the marketing industry. http://www.marketingpower.com/Community/ARC/Pages/Teaching/Materials/ProductPlacement.aspx Topics: Advertising & Marketing, Business, Film, Movies, & Video, Media Last updated Dec 6, 2008 |
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