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Specific Media
 Websites presented in alphabetical order "Pop-Up Retail" 
 Examples of the marketing trend of temporary retail manifestations. The site has "dubbed this trend 'pop-up retail,' as these initiatives have a tendency to pop up unannounced, quickly draw in the crowds, and then disappear or morph into something else, adding to retail the fresh feel, exclusivity and surprise" that galleries and theaters use. From trendwatching.com, "an independent and opinionated trend firm." http://www.trendwatching.com/trends/POPUP_RETAIL.htm Topics: Advertising & Marketing, Industries Last updated May 7, 2007 Brandcameo: Films
This site "tracks brand and product appearances in each week's number one film (as determined by US box office data)." It lists both brands and products that appear intentionally in the films (known as product placement) and "inadvertent brand and product appearances." Browsable by film and brand. Includes archives back to 2002. From the online branding exchange, Brandchannel. http://www.brandchannel.com/brandcameo_films.asp Topics: Advertising & Marketing, Business, Film, Movies, & Video, Media, Recreation Last updated Apr 27, 2005 Fifty Years of Coca-Cola Television Advertisements
This site features "a variety of television advertisements, never-broadcast outtakes, and experimental footage reflecting the historical development of television advertising for a major commercial product." Interesting examples of stop-motion filming, lighting studies, and international commercials. Searchable and browsable. From The American Memory Project at the Library of Congress. http://memory.loc.gov/ammem/ccmphtml/ Topics: Advertising & Marketing, Business, Media, Recreation, Television Last updated Aug 13, 2003 FTC Staff Revises Online Behavioral Advertising Principles
February 2009 press release about FTC activity with respect to online behavioral advertising. Includes link to the report "Self-Regulatory Principles for Online Behavioral Advertising: Tracking, Targeting, and Technology," in which the "key issue concerns how online advertisers can best protect consumers' privacy while collecting information about their online activities." Also includes FTC testimony and related statements. From the Federal Trade Commission (FTC). http://www.ftc.gov/opa/2009/02/behavad.shtm Topics: Advertising & Marketing Last updated May 27, 2009 Graphic Design from the 1920s and 1930s in Travel Ephemera
This online gallery displays an extensive personal collection of illustrated ephemera from European, Asian, and American "travel brochures, airline time-tables, ocean liner time-tables, auto road maps, luggage labels, advertising and graphic design publications." Links to examples of Art Deco and Art Moderne commercial art are divided by nationality and into themes such as "Automotive" and "Nautical." Searchable. Note: Site displays best in Internet Explorer. http://www.travelbrochuregraphics.com/ Topics: Advertising & Marketing, Art, Arts and Humanities, Business, Nonfiction by Genre Last updated Jun 1, 2008 Infomercials: Believe Them -- or Not?
Brief reviews of seven products offered on infomercials (program-length TV commercials), including kitchen and household appliances, a sewing machine, and exercise equipment. Reviews show examples of the differences in marketing claims and how the products actually perform. From the Good Housekeeping "Savvy Consumer" series. http://www.goodhousekeeping.com/home/products/infomercials-0603 Topics: Advertising & Marketing, Consumer Research & Advocacy Last updated Jul 28, 2007 The Living Room Candidate: Presidential Campaign Commercials, 1952-2008
This exhibition presents "more than 250 television commercials from every election year beginning in 1952, when the first campaign ads aired." Browse the commercials by election year, type of commercial (such as "Real People"), or issue (such as taxes). Includes background information on each election, candidate profiles, and election results. "The Desktop Candidate" discusses the role of the Internet in political campaigns. Searchable. From the American Museum of the Moving Image. http://www.livingroomcandidate.org/ Topics: Advertising & Marketing, Business, Government, Media, Politics, Recreation, Television Last updated Nov 4, 2008 Online Advertising Discussion List
This list "focuses on professional discussion of online advertising strategies, results, studies, tools, and media coverage. The list also provides editorial coverage of conferences of interest to people in the Online Advertising industry." Archived. There are also a few links to related resources. http://www.o-a.com/ Topics: Advertising & Marketing, Business, Business, Finance, Internet Last updated May 29, 2002 Outdoor Advertising Association of America (OAAA) Creative Library
Collection of images of billboards and other outdoor advertising from 1995 to 2003. Searchable by keyword (or click on a letter of the alphabet to reset a drop-down menu), year, ad agency, advertiser, and product category (such as automotive, food, or Spanish language). http://www.oaaa.org/creativeresources/library/ Topics: Advertising & Marketing, Business Last updated Jan 27, 2009 Product Placement
List of suggested teaching materials on product placement in movies and television shows. Includes film and TV titles with product placement, and articles and Web resources on product placement and marketing. From the American Marketing Association, a professional organization for the marketing industry. http://www.marketingpower.com/Community/ARC/Pages/Teaching/Materials/ProductPlacement.aspx Topics: Advertising & Marketing, Business, Film, Movies, & Video, Media Last updated Dec 6, 2008 Sky-Writing.com
This Web site briefly answers basic questions about skywriting, including when it began, the size and location of the letters, how far it can be seen, and how the smoke is made. From a commercial skywriting provider. http://sky-writing.com/ Topics: Advertising & Marketing, Business, Technology, Writing Last updated Apr 8, 2004 Television Bureau of Advertising (TVB) Online: Research Central
This site has facts and figures about the growth and scope of television. It includes data such as number of households with TVs, multiple TVs, cable, VCRs; time spent watching; top telecasts; and top markets. Additionally there are historical and current trend data, advertising figures. Some features require a paid membership. http://www.tvb.org/rcentral/ Topics: Advertising & Marketing, Media, Media, Recreation, Statistics, Television Last updated Mar 16, 2008 The Trade Card Place
This site is designed "for all who are interested in Victorian Trade Cards used to advertise American goods and services during the late 1800s." Features images of dozens of these illustrated trade cards (in categories such as beverages, fairs, and medical and dental), illustrated articles about different types of trade cards, and links to related sites. This site also conducts online auctions. From an enthusiast. http://www.tradecards.com Topics: Advertising & Marketing Last updated Mar 19, 2007 Victorian Trade Cards at Miami University
A searchable and browsable collection of over 1400 Victorian trading cards, "typically used to advertise products and services including such items as patent medicines, thread, sewing machines, food and beverages, farm equipment and others." From Miami University Libraries, Oxford, Ohio. http://digital.lib.muohio.edu/tradecards/ Topics: Advertising & Marketing, Business Last updated Aug 26, 2003 |
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