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Librarians' Internet Index - Websites You Can Trust

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 Websites presented in alphabetical order

Black Friday view detail comment email this

Official site for the "Black Friday ads as they are reported to ... [the site] during this holiday season." These ads are from major U.S. retailers for the day immediately following Thanksgiving, which is known as "Black Friday."
http://www.blackfriday.info
Topics: Advertising & Marketing, Holidays & Observances
Last updated Nov 10, 2008


Hispanic Fact Pack: Annual Guide to Hispanic Marketing & Media view detail comment email this

"Valuable, hard-to-find data about demographic trends, marketer spending, Hispanic media and leading Hispanic agencies." The report includes data about top advertisers and brands, leading radio formats and television markets, and demographics. Opens directly into a PDF file. From Advertising Age.
http://adage.com/images/random/hispfactpack06.pdf
Topics: Advertising & Marketing, Business, Statistics
Last updated Nov 11, 2006


HispanSource: Hispanic Market Info view detail comment email this

This site provides links to "credible, objective, and relevant information on the U.S. Hispanic/Latino market. ... From Hispanic consumer behavior to demographic information, from Hispanic media to community events, HispanSource will help you get the data you need for successful plans and strategies." Includes ratings and links to research and white papers pertaining to the United States Hispanic population, Hispanic associations and organizations, and more. From the James J. Hill Reference Library. Requires free registration.
http://www.hispansource.org/
Topics: Advertising & Marketing, Business, Finance
Last updated Aug 19, 2008


Market Segmentation: A Guide to Sources of Information view detail comment email this

"This guide includes books and other resources that discuss marketing to particular segments of the population along with other sources that are important in determining the size and power of a particular market segment." Some of the market segments covered include generational (such as baby boomers and Generation X), ethnicity, geographic, gender, gay and lesbian, and lifestyle. From the Library of Congress, Business Reference Services.
http://www.loc.gov/rr/business/marketing/
Topics: Advertising & Marketing
Last updated Apr 4, 2006


The Merchants of Cool view detail comment email this

Website companion to a PBS Frontline program about "the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America." Features a look at the work of cool hunters (researchers specializing in youth culture), teen opinions of the program, themes of the report, interviews, and holdings of media giants. Includes the full program, classroom guide, and related material about cool hunting.
http://www.pbs.org/wgbh/pages/frontline/shows/cool/
Topics: Advertising & Marketing
Last updated Apr 23, 2008




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