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General Resources
 Websites presented in alphabetical order AAAAgencySearch.com 
 Searchable directory of advertising agencies who are members of the American Association of Advertising Agencies (AAAA). Basic and advanced search options include geography, industry experience, clients and brands, global capabilities, and more. Additional portfolio and report features require free registration. AAAA is a "national trade association representing the advertising agency business in the United States." http://www.aaaagencysearch.com Topics: Advertising & Marketing Last updated Nov 22, 2008 AdCracker
This site bills itself as "an i-tool to create marketing & advertising concepts or campaigns." Novice advertisers will find guidance through the processes of creativity, motivation, and brand creation in print and video formats. Links & search sites provides annotations for Web sites dealing with advertising-related content. http://www.adcracker.com/ Topics: Advertising & Marketing, Business Last updated Dec 24, 2001 Advertising Age
Online edition of the advertising magazine of the same name. Features news and views about the world of advertising; data on advertising agencies, media companies, and salaries; facts and figures; and more. Registration (free) required for accessing articles from past 30 days. http://www.adage.com/ Topics: Advertising & Marketing, Business, Magazines Last updated Aug 10, 2009 Advertising World
A browsable and searchable directory, arranged topically, of briefly annotated links for advertising and marketing professionals, students, and teachers. From the University of Texas at Austin, Department of Advertising. http://advertising.utexas.edu/world/ Topics: Advertising & Marketing, Business Last updated Jan 10, 2005 KnowThis.com: Knowledge Source for Marketing
A "resource and reference site for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas." Includes feature articles, a tutorial on writing a market plan, and links to articles, marketing magazines, newspapers, and professional organizations. Searchable. http://www.knowthis.com/ Topics: Advertising & Marketing, Business Last updated Jul 18, 2004 The New Ad Age
"This four-part series [from 2007] looks at the world of advertising -- the ethical and legal challenges posed by digital media and the Internet, the explosion of viral ads and what experts predict for the future." Includes articles and associated audio on topics such as word-of-mouth advertising (also called "buzz marketing" or "viral advertising"), how ads stand out, and how the advertising industry keeps up with new technology. From National Public Radio (NPR). http://www.npr.org/templates/story/story.php?storyId=10078705 Topics: Advertising & Marketing Last updated Nov 4, 2008 |
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