print email comment close Product Placement URL: http://www.marketingpower.com/Community/ARC/Pages/Teaching/Materials/ProductPlacement.aspx Description: List of suggested teaching materials on product placement in movies and television shows. Includes film and TV titles with product placement, and articles and Web resources on product placement and marketing. From the American Marketing Association, a professional organization for the marketing industry. Author: Gilly, Mary C. Publisher: American Marketing Association Library of Congress Subject Headings: Advertising Product placement in mass media LII Database Information: Record 589 created by Jennifer English on 04/25/2005 Last modification on 12/06/2008 Published: 04/25/2005   Funding agency: California State Library LII Item ID: http://lii.org/cs/lii/view/item/589