print email comment close The Merchants of Cool URL: http://www.pbs.org/wgbh/pages/frontline/shows/cool/ Description: Website companion to a PBS Frontline program about "the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America." Features a look at the work of cool hunters (researchers specializing in youth culture), teen opinions of the program, themes of the report, interviews, and holdings of media giants. Includes the full program, classroom guide, and related material about cool hunting. Publisher: WGBH Educational Foundation Extra Keywords Public Broadcasting Service mook midriff LII Database Information: Record 25733 created by Jennifer English on 03/17/2008 Last modification on 04/23/2008 Published: 04/24/2008   Funding agency: California State Library LII Item ID: http://lii.org/cs/lii/view/item/25733