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sponsorship.com
URL: http://www.sponsorship.com

Description:
This site provides news and analysis about the business benefits of corporate sponsorship of nonprofit organizations. It features free access (after registration) to discussion forums, a job bank, news articles, and surveys. Other material is available for a fee. From a company with a goal of establishing sponsorship "as the fourth arm of marketing, alongside advertising, promotion and public relations."

Publisher:
IEG, Inc.

Library of Congress Subject Headings:
Corporate sponsorship
Nonprofit organizations -- Marketing

LII Database Information:
Record 21204 created by Maria Brandt on 04/11/2006
Last modification on 04/11/2006
Published: 04/13/2006  
Funding agency: California State Library
LII Item ID: http://lii.org/cs/lii/view/item/21204