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sponsorship.com URL: http://www.sponsorship.com Description: This site provides news and analysis about the business benefits of corporate sponsorship of nonprofit organizations. It features free access (after registration) to discussion forums, a job bank, news articles, and surveys. Other material is available for a fee. From a company with a goal of establishing sponsorship "as the fourth arm of marketing, alongside advertising, promotion and public relations." Publisher: IEG, Inc. Library of Congress Subject Headings: Corporate sponsorship Nonprofit organizations -- Marketing LII Database Information: Record 21204 created by Maria Brandt on 04/11/2006 Last modification on 04/11/2006 Published: 04/13/2006 Funding agency: California State Library LII Item ID: http://lii.org/cs/lii/view/item/21204 |