print email comment close Market Segmentation: A Guide to Sources of Information URL: http://www.loc.gov/rr/business/marketing/ Description: "This guide includes books and other resources that discuss marketing to particular segments of the population along with other sources that are important in determining the size and power of a particular market segment." Some of the market segments covered include generational (such as baby boomers and Generation X), ethnicity, geographic, gender, gay and lesbian, and lifestyle. From the Library of Congress, Business Reference Services. Publisher: The Library of Congress Library of Congress Subject Headings: Market segmentation Marketing LII Database Information: Record 21059 created by Jennifer English on 03/28/2006 Last modification on 04/04/2006 Published: 04/06/2006   Funding agency: California State Library LII Item ID: http://lii.org/cs/lii/view/item/21059