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Candidates Have Gotten Small Poll Bounce After Naming V.P.
This August 2008 article describes how "a review of Gallup Poll data finds that, since 1996, presidential candidates have received a slight bump in support in the polls after naming their vice presidential running mates." Features data for each election year and discussion of implications (such as that "any impact of the announcement proves to be short-lived"). From Gallup.
http://www.gallup.com/poll/109381/Candidates-Gotten-Small-Poll-Bounce-After-Naming-VP.aspx
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