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Television Bureau of Advertising (TVB) Online: Research Central
This site has facts and figures about the growth and scope of television. It includes data such as number of households with TVs, multiple TVs, cable, VCRs; time spent watching; top telecasts; and top markets. Additionally there are historical and current trend data, advertising figures. Some features require a paid membership.
http://www.tvb.org/rcentral/

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